Be a Thought Leader in Your Industry

In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics relating to...

Benefits of B2B Blogging

Have you seen these statistics? Social media sites and blogs reach 80 percent of Internet users. Internet users spend 23 percent of their online time on social media sites or blogs. This is more than double the time spent on online gaming. Stats are intriguing, but...

Why eNewsletters Should Include Video

Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level executives flock to video channels...

Three Reasons to Educate Prospects

It is imperative to educate prospects so that when they are ready to make a purchase, your company is the one and only option they consider. Establish an email communication plan that aims to educate prospects and customers rather than bombard them with a series of...

4 Ways to Increase Visibility of eNewsletter

Make sure you have a targeted email list. If you want to increase your email list quickly, work with a reputable list provider who can supply you with pre-screened B2B contacts who are likely to be willing recipients. To further ensure maximum visibility of your...

5 Keys to B2B Communications

Feel like a hamster on a wheel when it comes to your B2B communication strategy? It’s been said that the definition of insanity is doing the same thing the same way and expecting a different outcome. So if your B2B communications plan is making you insane, maybe...