by Regina Neenan | Jan 28, 2013 | B2B Marketing
The communications you have with clients and prospects inform their perception of your company. Does your company come across as impersonal, with automated emails and a lengthy, recorded phone tree? Have you ever received emails or phone calls that start with, “I’d...
by Regina Neenan | Jan 7, 2013 | B2B Marketing
Content marketing is the go-to marketing strategy. The question is no longer whether or not to produce content, but which outlets you should use to reach your readers. How many ways can you reach out to your prospects? The good people at the Content Marketing...
by Regina Neenan | Dec 31, 2012 | B2B Marketing
Content marketing is a fast-moving, always changing field. Technology improves with lightning-quick speed, and the hottest, most effective content marketing techniques adjust to keep pace. Users connect through multiple media and devices, and new platforms seem to...
by Regina Neenan | Dec 19, 2012 | B2B Marketing
What do we mean by trust, and why is trust important in today’s business climate? I think it really boils down to believing a company will do what it says it’s going to do, deliver the product it guarantees, live up to its promises. In B2B relationships, trust is...
by Regina Neenan | Nov 29, 2012 | B2B Marketing
Jordan Way is the director of our Client Success Services department, and he’s been in the email newsletter business for many years. If you are looking for a way to bring focus to your marketing message, he is the one to turn to. Jordan clearly explains what makes a...
by Regina Neenan | Nov 1, 2012 | B2B Marketing
On LinkedIn the other day, I saw a discussion that piqued my interest: Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today? Just one word. What would you choose? The comments were many and varied. Some come to mind right away, like time,...
