Top 3 Content Marketing Pitfalls

By Jordan Way, Marketing Specialist Before you publish another blog post or write another article, make sure you understand how these three factors can leave your content marketing campaign dead in the water. Factor #1: Creating content that doesn’t solve a problem...

You Have the Branding, Now Where Are the Sales?!

Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So why aren’t you making more sales? Most marketing departments focus on brand-building, but that’s only part of...

Are Your B2B Communications Missing the Mark?

Companies place substantial emphasis on the customer experience — and they should. After all, happy, satisfied customers are the lifeblood of a successful organization. Some businesses go to great lengths to develop intuitive customer interfaces with their products....

The #1 Deadly Mistake B2B Marketers Make

B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! B2B emails must...