In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics … Read more.
Have you seen these statistics? Social media sites and blogs reach 80 percent of Internet users. Internet users spend 23 percent of their online time on social media sites or blogs. This is more than double the time spent on … Read more.
Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level … Read more.
It is imperative to educate prospects so that when they are ready to make a purchase, your company is the one and only option they consider. Establish an email communication plan that aims to educate prospects and customers rather than … Read more.
Make sure you have a targeted email list. If you want to increase your email list quickly, work with a reputable list provider who can supply you with pre-screened B2B contacts who are likely to be willing recipients. To further … Read more.
Feel like a hamster on a wheel when it comes to your B2B communication strategy? It’s been said that the definition of insanity is doing the same thing the same way and expecting a different outcome. So if your B2B … Read more.
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.
Not so long ago in the B2B sales world, a company’s sales staff “dialed for dollars,” meaning much of the company’s revenue depended upon its sales force tenaciously cold calling to generate leads and eventual sales. Put the phone down … Read more.
