by Regina Neenan | Apr 16, 2013 | B2B Marketing
By Jordan Way, Marketing Specialist Before you publish another blog post or write another article, make sure you understand how these three factors can leave your content marketing campaign dead in the water. Factor #1: Creating content that doesn’t solve a problem...
by Regina Neenan | Apr 12, 2013 | B2B Marketing
Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So why aren’t you making more sales? Most marketing departments focus on brand-building, but that’s only part of...
by Regina Neenan | Apr 4, 2013 | B2B Marketing
Companies place substantial emphasis on the customer experience — and they should. After all, happy, satisfied customers are the lifeblood of a successful organization. Some businesses go to great lengths to develop intuitive customer interfaces with their products....
by Regina Neenan | Mar 14, 2013 | B2B Marketing
Irish and non-Irish people everywhere have started planning for St. Patrick’s Day on Sunday, March 17. Full disclosure: I’m not Irish, but I love celebrating. Everything. So of course I’m excited about the upcoming festivities! You might say I’ve got St. Patrick’s Day...
by Regina Neenan | Feb 26, 2013 | B2B Marketing
B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! B2B emails must...
by Regina Neenan | Feb 18, 2013 | B2B Marketing
Ever wonder how most people decide on a hiring a new company or service provider? More than likely, they heard about it from a trusted friend or colleague. According to a survey by Forrester Research, 84% of B2B buyers said word of mouth (WOM) recommendations...