by Regina Neenan | Aug 29, 2013 | B2B Marketing, Uncategorized
As a federal holiday in the U.S. since 1894, Labor Day is entrenched in the American experience. It means different things to different people: Respect for the hard work of individuals, past and present. The end of summer. The beginning of school (that is, if you’re...
by Regina Neenan | Jul 29, 2013 | B2B Marketing
So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found that a combination approach to...
by Regina Neenan | Jul 25, 2013 | B2B Marketing
What’s your favorite viral video or post? Admit it, even though you work hard, there’s occasionally a moment when you run across something that catches you just right. You laugh, you cry, or you’re awestruck. What do you do? You pass it on, of course. Everyone’s...
by Regina Neenan | Jul 19, 2013 | B2B Marketing
Perhaps the most common question we get from companies is, “How can you possibly produce content for my highly technical/specialized/niche/service-based company that accurately reflects our expertise?” We take this question seriously. It seems impossible to find...
by Regina Neenan | Jul 15, 2013 | B2B Marketing
Your marketing department may pride itself on generating loads of leads, but unless they’re qualified leads, they’re not likely to go anywhere. It’s time to stop spinning your wheels and focus on targeting the right kind of leads so you can enjoy real results. A...
by Regina Neenan | May 21, 2013 | B2B Marketing
When customer retention and education is the goal, an email newsletter is the champion of cost-effective marketing tools and tactics. In fact, according to the Forrester Research report, U.S. Email Marketing Forecast, 2009 to 2014, 70 percent of email marketing...