Diversify for Successful B2B Content Marketing

Posted on July 29th, 2013 by Regina Neenan

So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found … Read more.

Should B2B Companies Try Viral Marketing?

Posted on July 25th, 2013 by Regina Neenan

What’s your favorite viral video or post? Admit it, even though you work hard, there’s occasionally a moment when you run across something that catches you just right. You laugh, you cry, or you’re awestruck. What do you do? You … Read more.

The No. 1 Marketing Challenge for B2B Companies

Posted on July 15th, 2013 by Regina Neenan

Your marketing department may pride itself on generating loads of leads, but unless they’re qualified leads, they’re not likely to go anywhere. It’s time to stop spinning your wheels and focus on targeting the right kind of leads so you … Read more.

You Have the Branding, Now Where Are the Sales?!

Posted on April 12th, 2013 by Regina Neenan

Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So why aren’t you making more sales? Most marketing departments focus on brand-building, but that’s only part of … Read more.

B2B Marketing

Diversify for Successful B2B Content Marketing

Should B2B Companies Try Viral Marketing?

The No. 1 Marketing Challenge for B2B Companies

Top 3 Content Marketing Pitfalls

You Have the Branding, Now Where Are the Sales?!

ProvenSystems