by Regina Neenan | Jul 17, 2014 | B2B Marketing
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as clients are spread across...
by Regina Neenan | Jun 16, 2014 | B2B Marketing
A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric for measuring the...
by Regina Neenan | May 12, 2014 | B2B Marketing
These days, bad news travels faster than ever — and it can cost your business dearly. Mitigate the damage and keep your reputation intact with a crisis plan. Do B2B marketers really need a crisis plan? Think about the problems Boeing had with its Dreamliner aircraft....
by Regina Neenan | Apr 14, 2014 | B2B Marketing
If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of style: Communication. That’s the whole...
by Regina Neenan | Oct 3, 2013 | B2B Marketing
You’re an expert in your field, but how do you convey that information to potential customers? You need to reach your readers in as many ways as possible so that you always remain top of mind when they experience a need that your company can fill. But what’s the best...
by Regina Neenan | Sep 19, 2013 | B2B Marketing
Sept. 22 heralds the autumnal equinox: The date when day and night are the same length. It also means that from this point forward, the days are getting shorter. Of course you’re not actually losing any hours in your workday, but when the sun sets early it can sure...
