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B2B Marketing

4 Solid Reasons Why Consistency Is Key

Posted on May 17th, 2015 by Regina Neenan

Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes … Read more.

Tags: consistency, content, Content Marketing, customer service

Q: Why Isn’t My Content Marketing Working?

Posted on October 13th, 2014 by Regina Neenan

A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by … Read more.

Tags: B2B content marketing, b2b customer, B2B customers, content, convertavisit, engagement, return on investment, ROI

How You Can Benefit from Customer Feedback

Posted on September 18th, 2014 by Regina Neenan

While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although … Read more.

Tags: b2b customer service, customer feedback, customer satisfaction, customer service, reviews, testimonials, website

Don’t be a “Me Too” Business — Stand Out

Posted on August 28th, 2014 by Regina Neenan

As a small to mid-sized business, dealing with competitors can be tough. But your approach to dealing with competition can determine whether your business fades into the background and loses profit, or is set far ahead of others in your … Read more.

Tags: b2b best practices, b2b competition, B2B content marketing, B2B marketing, customer service, networking, small business

Make the Sale: Understanding B2B Buyers

Posted on July 31st, 2014 by Regina Neenan

The success of your business relies on many different factors, but ultimately it comes down to one thing — the buyers. No matter how great your pitch is, or how flashy your logo, none of it will matter if you … Read more.

Tags: B2B, B2B buyers, B2B content marketing, branded content, Content Marketing, Lead Generation, marketing, Sales

You Have the Branding, Now Where Are the Sales?!

Posted on July 21st, 2014 by Regina Neenan

Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus … Read more.

Tags: b2b branding, B2B marketing, B2B sales, branding

B2B Sales: Relationships Must Come First

Posted on July 17th, 2014 by Regina Neenan

Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.

Tags: B2B marketing, B2B sales, communication, Content Marketing

What’s the Difference Between B2B and B2C Landing Pages?

Posted on June 16th, 2014 by Regina Neenan

A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric … Read more.

Tags: B2B marketing, b2c marketing, landing page

Why All B2B Marketers Need a Crisis Plan

Posted on May 12th, 2014 by Regina Neenan

These days, bad news travels faster than ever — and it can cost your business dearly. Mitigate the damage and keep your reputation intact with a crisis plan. Do B2B marketers really need a crisis plan? Think about the problems … Read more.

Tags: crisis plan, PR, trust

Communication: The Marketing Tactic That’s Always Trending

Posted on April 14th, 2014 by Regina Neenan

If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of … Read more.

Tags: B2B marketing, communication, Content Marketing
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