Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes … Read more.
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by … Read more.
While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although … Read more.
As a small to mid-sized business, dealing with competitors can be tough. But your approach to dealing with competition can determine whether your business fades into the background and loses profit, or is set far ahead of others in your … Read more.
The success of your business relies on many different factors, but ultimately it comes down to one thing — the buyers. No matter how great your pitch is, or how flashy your logo, none of it will matter if you … Read more.
Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus … Read more.
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.
A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric … Read more.
These days, bad news travels faster than ever — and it can cost your business dearly. Mitigate the damage and keep your reputation intact with a crisis plan. Do B2B marketers really need a crisis plan? Think about the problems … Read more.
If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of … Read more.