by Regina Neenan | May 17, 2015 | B2B Marketing
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes of its...
by Regina Neenan | Oct 13, 2014 | B2B Marketing, Lead Generation
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the...
by Regina Neenan | Sep 18, 2014 | B2B Marketing
While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although the possibility of...
by Regina Neenan | Aug 28, 2014 | B2B Marketing
As a small to mid-sized business, dealing with competitors can be tough. But your approach to dealing with competition can determine whether your business fades into the background and loses profit, or is set far ahead of others in your field. Are you a “Me Too”...
by Regina Neenan | Jul 31, 2014 | B2B Marketing
The success of your business relies on many different factors, but ultimately it comes down to one thing — the buyers. No matter how great your pitch is, or how flashy your logo, none of it will matter if you lack a loyal client base willing to purchase your service...
by Regina Neenan | Jul 21, 2014 | B2B Marketing
Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus on...
