Lead generation is extremely important, and eNewsletters offer many powerful ways to create those qualified leads. But retaining your current B2B customers is just as important — and can be much more of a challenge. To maintain your loyal customers’ … Read more.
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the … Read more.
A: Absolutely: B2B customers are influenced by online feedback. B2B customers are usually short on time, so anything from a bad review to a slow response time to their emails or other inquiries can send customers packing and off to … Read more.
If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get … Read more.