The Connors Group is an established, elite IT recruiting and staffing firm that helps employers in the retail, media, financial services, biotech, consumer package goods, and non-profit sectors fill their IT vacancies with top-notch professionals. Based in New Jersey, The Connors Group’s mission is to help people and companies grow and succeed; they do that by finding the very best person for the job — and the best job for the person.

Timing is everything

Often, many months or even a year can go by before an employer has an IT vacancy for The Connors Group to fill. This can make for a long sales cycle, which means quality, consistent communication with The Connors Group’s clients is imperative. If a hiring manager rarely hears from The Connors Group, will he or she remember to call on its services when the time comes to fill a vacancy?

The Connors Group isn’t willing to leave that answer to chance, which is why the company relies heavily on email marketing to connect with current clients and reach out to prospective ones during all phases of a sales cycle.

“It is a very relationship-focused industry, and the more we are touching our customers, the more we are top of mind,” said Jackie Connors, co-founder of The Connors Group.

Looking for professional polish

The Connors Group learned that, although they are experts at recruiting and staffing, they aren’t experts at email marketing. So the company turned to Proven Systems more than four years ago to ensure its email communication was getting done right.

“We had tried doing an eNewsletter ourselves, but a tremendous amount of work went into it, and the product that was produced was just not the caliber I wanted,” explained Connors.

“It was also difficult to be consistent because of our lack of experience in putting together a quality newsletter. Working with Proven Systems has given us the tool we wanted and enabled us to focus on our business,” she added.

Always evolving

The frequency and content of The Connors Group’s newsletter have evolved to accommodate the cyclical nature of the recruiting industry as well as The Connors Group’s internal business strategy.

“Based on some excellent recommendations from [Proven Systems founder] Marc Dube and the team at Proven Systems, we actually relaunched the newsletter after two years, and [the new format] has been received really well,” said Connors. “Our focus changed from trying to appeal to everyone to focusing on the client side, and I think this was a great strategy … We have already gotten some new business and have received terrific feedback from our clients regarding the content and format.”

Old format or new, the common features of The Connors Group’s newsletter are consistency and quality. This means communication and customer engagement have kept The Connors Group visible to current clients and prospects no matter the length or stage of a sales cycle. And, step by step, Proven Systems has helped The Connors Group traverse the email marketing landscape with expertise, care, and creativity.

Connors asserted, “Marc and the folks at Proven Systems are at the top of their game. They understand their business and are able to customize and adapt it to our specific needs, many times shedding light on our business in a new and creative way. I highly recommend them and truly believe there is no better product out there. I love that they are proactive — they don’t sell you a newsletter service and move on. They really partner with you to make sure the product gets results for you.”