Every company wants to find a secret weapon that allows it to dramatically grow business quickly. Hurley Write, Inc., found the right tool for the job: an eNewsletter.
Hurley Write turned to Proven Systems about a year ago to enlist our services in email newsletter production and management.

Hurley Write founder and president Pam Hurley says, “It’s amazing. Once we started sending well-conceived, well-thought-out newsletters that asked for action, our business began to grow! We’re on course now to double our sales from last year! While not all of that is due to the newsletter and emails we send, a large portion of it is. I’m very proud of the newsletter and we often get compliments on it.”

Writing expertise
Hurley Write, Inc., offers writing courses to professionals who need guidance in technical writing, business writing, scientific writing, and other specialty areas. The instruction is available as online modules, webinars, or customized on-site workshops.

Since Hurley Write’s expertise is teaching writing, one might assume that the company would elect to write its own eNewsletter. However, as Pam says, “Producing a compelling newsletter every month, or even every few months, can be challenging for any business, but especially for small businesses. Just as we have clients who turn to us because they know that we’re experts in developing and teaching writing courses, we use that same philosophy: We focus on what we’re good at and outsource the rest to other experts.”

Hurley relies on Proven Systems to complete all facets — including writing — of Hurley Write’s newsletter. Completely delegating newsletter production allows Hurley to concentrate on running the business and serving clients. Focusing on the bigger picture needs of the business has helped it grow.

“We’ve always prided ourselves on delivering what the client wants,” says Hurley, “a philosophy that’s resulted in clients hiring us over and over again.”

On time, every time
Hurley’s dedication to delivering top-notch service to clients is what pressed her to outsource Hurley Write’s eNewsletter production. “People often don’t realize the time it takes to develop a quality newsletter,” Hurley says. That’s why her partnership with Proven Systems is so important.

Together, Hurley and Proven Systems strategically plan and develop quality content that aligns with the wants and needs of Hurley Write’s clientele. The newsletters are sent on a regular schedule, so Hurley Write’s readers can expect reliable, relevant correspondence.

“I’ve been a client of Proven Systems for almost a year now, and the only real regret I have is that I didn’t find them years ago,” Hurley says. “Everyone on the team is proactive and responds immediately to questions or concerns that I have. I like my vendors to act as partners, and Proven Systems does.”