Have you seen these statistics?

• Social media sites and blogs reach 80 percent of Internet users.
• Internet users spend 23 percent of their online time on social media sites or blogs. This is more than double the time spent on online gaming.

Stats are intriguing, but what do they mean to you? Perhaps your business is strictly B2B; you don’t provide services directly to consumers. You may think social media sites and blogs don’t have anything to do with your marketing strategy or attracting new prospects. It’s time to revisit that idea.

You have to always remember that no matter the marketing medium you’re using, you’re still appealing to another person. In B2B marketing, it’s easy to fall into the trap of visualizing the business instead of the person on the receiving end of the message, but successful marketers keep that individual in clear view.

And the statistics above demonstrate that these individuals devote significant time to social media sites and blogs. An important aspect of content marketing is sharing information that informs potential clients about your products or services. You have to put that information where the people are! If you use a bullhorn in an empty room, nobody can hear you.

Blogs are especially useful for B2B marketers. Their versatility allows you to really get creative. You have the opportunity to influence potential clients, whether your post is your take on an industry trend or an in-depth review of one of your offerings. The bottom line is that you’re providing valuable content that attracts prospects, helps your SEO, and gives you an opportunity to engage with your client base.