Make sure you have a targeted email list. If you want to increase your email list quickly, work with a reputable list provider who can supply you with pre-screened B2B contacts who are likely to be willing recipients.

To further ensure maximum visibility of your eNewsletter, make it accessible across all your marketing channels. Try some of these tips:

• Post a subscription link on your website. Don’t bury the link … put it on your home page and make it obvious that the link is for your newsletter.
• Archive past newsletter issues on your website. Through search engines, your newsletter content may get a lot of direct traffic long after its original publication date. And, if people who find your newsletter this way enjoy what they read, there’s a good chance they’ll subscribe for future issues.
• Use social media sites to link to your newsletter. If people like your company enough to follow you on Facebook, Twitter and LinkedIn, they likely would want to receive your newsletter, too. Make sure they know about it and offer them samples of its content by directly linking to newsletter articles.
• Repurpose articles for your blog. Then, drive readers back to your newsletter. You can publish a portion of the newsletter article as a blog post, and then provide a link to your newsletter to read the article in its entirety.

It is important to promote your newsletter in these ways, but remember to be consistent with your newsletter. Sending regularly is a must for building recognition among your subscriber base.