A blog used to be something unique that made a business stand out. Now, it’s becoming a basic necessity. InsideView reports that companies with active blogs generate 67% more leads per month than other companies. With statistics like that floating around, every business is trying to start and maintain a blog.

But all B2B blogs are not created equal! By rushing headfirst into the blogosphere, many companies make mistakes that turn this brilliant content marketing tool into a burden:

• They write their own content. Like other specialized positions, writing content for blogs requires a unique skillset. You wouldn’t try to give your dog a veterinary exam or perform your own root canal — and you shouldn’t expect to know how to create a successful blogging program overnight either. It’s not something you can simply throw together; not only does a blogger need to have a grasp on the ins and outs of blogging practices, he or she also has to understand how to write engaging posts that solidify your reputation as an industry leader and encourage your audience to take action.
• They blog irregularly. Even if you are capable of writing your own company’s blog posts, running a business is time consuming and you can’t always be sure you’ll have time to update your blog. Don’t add another stressful item to your plate. Outsourcing your blog means even if you’re busy handling an issue or high work volume, your blog will still be posting quality content regularly.
• They hire a generic blogging service. Some blogging services provide only vague, cookie-cutter posts loaded with keywords that are designed to be read by search engines, but not by your audience. These kinds of blogs might pull in viewers, but they certainly won’t retain them. Having a blog that no one reads is the same as having no blog at all. Do your research! A reliable blogging partner is an extension of your business — they leverage your expertise to create blog posts that are both appealing and actionable.

The good news is that these are all mistakes you can avoid. All you need is a little planning — and maybe a little help.

You’re the expert in your field, and that’s what makes your work exceptional. And an exceptional business needs an exceptional blog. At Proven Systems, we know that you need a blog as specialized as your business. By outsourcing your blog to our blogging experts, you have time to keep doing what you do best: your work. That way, you won’t just be keeping up with other businesses, you’ll be surpassing them.

Do you need a blog that’ll make your business stand out? Proven Systems knows how. Contact us today.