by Regina Neenan | Jun 23, 2014 | B2B Customer Service
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the...
by Regina Neenan | Jun 16, 2014 | B2B Marketing
A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric for measuring the...
by Regina Neenan | Jun 9, 2014 | Email Marketing
All list expansion efforts cost something, whether it’s time spent at events, money spent on paid ads or paid search marketing, or — as some sponsors have started doing at business events — offering attendees actual cash for their email addresses. Or it could cost you...
by Regina Neenan | Jun 2, 2014 | Lead Generation
For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good news:...
by Regina Neenan | May 30, 2014 | Content Marketing
There are a lot of benefits to outsourcing your content creation, and you’ve probably heard most of them: Outsourcing saves time, has a high ROI, and results in professional, high-quality content as a result of the expertise of the professional content marketers that...