Are You in “Communication Debt”?

You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the...

How Much Should You Pay for Subscribers?

All list expansion efforts cost something, whether it’s time spent at events, money spent on paid ads or paid search marketing, or — as some sponsors have started doing at business events — offering attendees actual cash for their email addresses. Or it could cost you...