by Regina Neenan | Aug 28, 2014 | B2B Marketing
As a small to mid-sized business, dealing with competitors can be tough. But your approach to dealing with competition can determine whether your business fades into the background and loses profit, or is set far ahead of others in your field. Are you a “Me Too”...
by Regina Neenan | Aug 21, 2014 | B2B Blog, Lead Generation, Uncategorized
The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years later, was one of the first ways...
by Regina Neenan | Aug 14, 2014 | Content Marketing, Social Media Strategy
The internet is a strange and unpredictable place. It’s easier than ever for users to consume and generate online content, and virtually any topic typed into a search engine can result in thousands of hits. But with billions of people across the globe accessing this...
by Regina Neenan | Aug 11, 2014 | Lead Generation, Uncategorized
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? A: There are a couple of tricks to encourage more people to fill out your...
by Regina Neenan | Aug 7, 2014 | B2B Blog, Content Marketing
So you’re producing original content for your blog or website, or for another medium. That’s great! That’s the first step to solidifying your brand image and promoting communication with your target market — but not the only step. In order for your content to succeed,...