by Regina Neenan | Sep 18, 2014 | B2B Marketing
While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although the possibility of...
by Regina Neenan | Sep 15, 2014 | B2B Customer Service
Lead generation is extremely important, and eNewsletters offer many powerful ways to create those qualified leads. But retaining your current B2B customers is just as important — and can be much more of a challenge. To maintain your loyal customers’ interest, you’ll...
by Regina Neenan | Sep 9, 2014 | Content Marketing
The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined with the idea of...
by Regina Neenan | Sep 8, 2014 | Case Study, Email Newsletter Marketing, Uncategorized
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and innovated according...
by Regina Neenan | Sep 2, 2014 | Email Marketing
Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if not impossible, task. And the majority of what...