The Blog: Silly Name, Staggering Results

Posted on October 10th, 2014 by Regina Neenan

You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with … Read more.

Google Algorithm Updates Are Good News for Content Marketers

Posted on October 2nd, 2014 by Regina Neenan

Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you … Read more.

Is Your Web Copy Up to Par?

Posted on September 22nd, 2014 by Regina Neenan

Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are … Read more.

How You Can Benefit from Customer Feedback

Posted on September 18th, 2014 by Regina Neenan

While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although … Read more.

Q: How can I retain more B2B customers?

Posted on September 15th, 2014 by Regina Neenan

Lead generation is extremely important, and eNewsletters offer many powerful ways to create those qualified leads. But retaining your current B2B customers is just as important — and can be much more of a challenge. To maintain your loyal customers’ … Read more.

Combine Inbound and Outbound Strategies for a Great Marketing Plan

Posted on September 9th, 2014 by Regina Neenan

The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.

Newsletters Keep Information in the Pipeline

Posted on September 8th, 2014 by Regina Neenan

If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and … Read more.

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