by Regina Neenan | Aug 22, 2013 | Content Marketing
As a marketer or a CEO, you want to get your marketing messages in front of as many eyes as possible. That’s just common sense, right? The more people who see or hear about your company, the more business you’ll get. Easy as pie. So how do you move your messages...
by Regina Neenan | Aug 20, 2013 | Content Marketing
There are many B2B marketing tools available, and each one offers advantages. With such a wide variety of options, identifying the one that will be successful and reliable for your specific marketing strategy is a challenge. But there’s a tried-and-true B2B marketing...
by Regina Neenan | Aug 15, 2013 | Content Marketing
Have you ever sat down with your editorial calendar without a single idea to stick in there? Done that. Covered this. Beat that topic into the ground … At times, it feels impossible to find new angles for your marketing! Every content marketer has faced this...
by Regina Neenan | Aug 12, 2013 | Content Marketing
Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the blogosphere? Partially because blogging...
by Regina Neenan | Jul 29, 2013 | B2B Marketing
So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found that a combination approach to...