8 Ways to Inspire Your Content Marketing

Have you ever sat down with your editorial calendar without a single idea to stick in there? Done that. Covered this. Beat that topic into the ground … At times, it feels impossible to find new angles for your marketing! Every content marketer has faced this...

What Good Is B2B Blogging for My Company?

Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the blogosphere? Partially because blogging...

Diversify for Successful B2B Content Marketing

So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found that a combination approach to...