by Regina Neenan | Apr 11, 2015 | B2B Blog
So your business has a blog. You post content on it fairly regularly. You may even be starting to see results trickling in! But is it enough to only post your blog to one place and hope that it will be found? Even though the mere presence of a blog can provide your...
by Regina Neenan | Mar 20, 2015 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or what they’re really...
by Regina Neenan | Mar 6, 2015 | Case Study
How do you close a sale? For Pro Sports MVP Entertainment & Promotions, a full-service marketing firm that provides sports and entertainment personalities for events and promotions, the key is providing the best customer service possible — even before a prospect...
by Regina Neenan | Mar 4, 2015 | Content Marketing
Content repurposing is hot right now, especially in the B2B sphere. And it’s easy to see why it’s so appealing: Repurposing allows you to reach more customers in different ways and get more mileage out of the content you create. And according to a Business2Community...
by Regina Neenan | Feb 27, 2015 | Content Marketing
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions are to get...