by Regina Neenan | Nov 5, 2013 | Email Newsletter Marketing
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping...
by Regina Neenan | Oct 31, 2013 | Content Marketing
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions are to get...
by Regina Neenan | Oct 28, 2013 | Content Marketing
When things get busy at the office, marketing tasks are typically the first to be put on the back burner. You can always write that blog post next week, and skipping just one newsletter won’t do any harm, right? The problem is that “next week” or...
by Regina Neenan | Oct 24, 2013 | B2B Customer Service
If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get their food, they don’t see hide nor hair of your staff until...
by Regina Neenan | Oct 17, 2013 | Email Newsletter Marketing
According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily accessible will have the most...