by Regina Neenan | Nov 21, 2013 | Proven Systems
‘Tis the season to be thankful, and as Thanksgiving grows nearer, we here at Proven Systems want to give thanks for the things we appreciate most. What’s the number one item on our list? You! We want all of our clients to know just how thankful we are for you and your...
by Regina Neenan | Nov 18, 2013 | Content Marketing
Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied your contact...
by Regina Neenan | Nov 14, 2013 | Content Marketing
When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing...
by Regina Neenan | Nov 11, 2013 | Content Marketing
Yes, you can reuse those old newsletter articles. In fact, you should! Most B2B marketers already repurpose content frequently — altering it for different channels, such as retooling a newsletter article into a blog post. But many of those marketers are leery of...
by Regina Neenan | Nov 7, 2013 | Email Newsletter Marketing
Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This is easily as important a decision as the one you...