by Regina Neenan | Dec 19, 2013 | Email Marketing
As 2013 comes to a close most businesses aren’t just reflecting on the past year, they’re looking forward to the next one. Even tactics that served your business well in the past year might need to be adjusted to suit 2014’s needs. There are a lot of different aspects...
by Regina Neenan | Dec 12, 2013 | Content Marketing
For content marketers, coming up with relevant, high-quality content on a daily basis is challenging. But it doesn’t have to be! Interviews are high-value tools that offer a variety of benefits to busy content marketers: They inject fresh ideas. Asking questions...
by Regina Neenan | Dec 9, 2013 | Email Marketing
In a word, relevance. In a March 2013 survey by BtoB Magazine, B2B marketers say their No. 1 email marketing success tactic is delivering content that’s relevant to a particular segment of their readers. The Lyris Annual Email Optimizer Report shows that email...
by Regina Neenan | Dec 5, 2013 | Case Study
Creative Lodging Solutions (CLS) is a company whose leadership team saw an opportunity in the midst of economic collapse. That opportunity paid off, and now CLS is a successful and ever-expanding company that is repeatedly named one of the best places to work in...
by Regina Neenan | Dec 2, 2013 | Content Marketing
Do you have an active content marketing strategy? Most businesses do — in fact, according to a 2013 survey by the CMO Council and NetLine, Better Lead Yield in the Content Marketing Field, many B2B marketers spend over a quarter of their budgets on the development,...