by Regina Neenan | Feb 17, 2014 | Email Newsletter Marketing
Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize your brand, then they’re much...
by Regina Neenan | Feb 13, 2014 | Proven Systems
Tomorrow is Valentine’s Day, the day when people all over the world express their feelings for the people they love! Here at Proven Systems, we feel a lot of love, too — love for the amazing clients we are so fortunate to work with, as well as for lots of other...
by Regina Neenan | Feb 10, 2014 | Email Marketing
Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For one thing, the reach that email has is...
by Regina Neenan | Feb 7, 2014 | Content Marketing
B2B content marketing would be a lot easier if you could read minds. Telepathy would tell you what your prospective clients want, what they don’t want, and guide you right to the pitch that would close the deal immediately. Unfortunately, you can’t read minds. But we...
by Regina Neenan | Feb 3, 2014 | Email Marketing
Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool for a variety of reasons: B2B emails...
