by Regina Neenan | Apr 3, 2014 | Content Marketing
It’s National Poetry Month, and you know what that means — it’s time to write a poem about content marketing. Okay, maybe that’s not immediately where your mind went. But the thing about poetry is that by paying close attention to the words you choose and the order...
by Regina Neenan | Mar 31, 2014 | Lead Generation
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to take advantage of a potential customer’s initial interest:...
by Regina Neenan | Mar 27, 2014 | Content Marketing
Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, you might as well be posting grocery...
by Regina Neenan | Mar 24, 2014 | Content Marketing
On the one hand, content marketing is just that — marketing. In some way, it has to be promotional, or it isn’t doing its job. But on the other hand, no one wants to sit down to read thousands of words of advertising, especially when we’re bombarded with it from all...
by Regina Neenan | Mar 20, 2014 | Uncategorized
Multi-channel marketing is a double-edged sword: To stay competitive, your business certainly can’t do without it, but if you waste precious time focusing on the wrong channels, your results could be as few and ineffective as if you’d done nothing at all. It’s an...
