by Regina Neenan | Apr 21, 2014 | Case Study
As the country’s largest commercial real estate brokerage firm, Marcus & Millichap is nationally known and highly respected. The leaders at the South Florida Marcus & Millichap offices decided that a newsletter would be a good communication tool to connect...
by Regina Neenan | Apr 18, 2014 | Content Marketing, Uncategorized
There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost...
by Regina Neenan | Apr 14, 2014 | B2B Marketing
If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of style: Communication. That’s the whole...
by Regina Neenan | Apr 10, 2014 | Content Marketing
The headline is capable of doing a huge variety of things — informing about the subject matter, inciting an emotional response, creating mystery, asking a question, and more. But the purpose of the headline, according to Joseph Sugarman, author of The Adweek...
by Regina Neenan | Apr 7, 2014 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general analytics data that doesn’t actually tell you anything about your site’s visitors or what they’re...
