As a marketer or a CEO, you want to get your marketing messages in front of as many eyes as possible. That’s just common sense, right? The more people who see or hear about your company, the more business you’ll … Read more.
There are many B2B marketing tools available, and each one offers advantages. With such a wide variety of options, identifying the one that will be successful and reliable for your specific marketing strategy is a challenge. But there’s a tried-and-true … Read more.
Have you ever sat down with your editorial calendar without a single idea to stick in there? Done that. Covered this. Beat that topic into the ground … At times, it feels impossible to find new angles for your marketing! … Read more.
Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the … Read more.
So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found … Read more.
What’s your favorite viral video or post? Admit it, even though you work hard, there’s occasionally a moment when you run across something that catches you just right. You laugh, you cry, or you’re awestruck. What do you do? You … Read more.
Thanks to the Internet, readers have an unlimited repository of information at their fingertips. And everyone can produce and publish content. So how can you create content that stands out and actually gets read? Dawn Cyr, content manager at Proven … Read more.
Perhaps the most common question we get from companies is, “How can you possibly produce content for my highly technical/specialized/niche/service-based company that accurately reflects our expertise?” We take this question seriously. It seems impossible to find someone who can produce … Read more.
Your marketing department may pride itself on generating loads of leads, but unless they’re qualified leads, they’re not likely to go anywhere. It’s time to stop spinning your wheels and focus on targeting the right kind of leads so you … Read more.
Does your office resemble a ghost town this time of year? Everyone is fitting in camping trips, beach vacations, time with family, and of course, just plain lazy, dog days of summer. At times it can feel like nothing will … Read more.
