by Regina Neenan | May 27, 2014 | B2B Customer Service
A: Absolutely: B2B customers are influenced by online feedback. B2B customers are usually short on time, so anything from a bad review to a slow response time to their emails or other inquiries can send customers packing and off to your competition. To avoid losing...
by Regina Neenan | May 22, 2014 | Content Marketing
Although much of content marketing is creating original content, there is also a lot to be said for content curation, in which you share content that you think will be relevant to your audience. This technique builds trust in your business as a provider of quality...
by Regina Neenan | May 19, 2014 | Email Newsletter Marketing
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to...
by Regina Neenan | May 15, 2014 | Content Marketing
A toolkit is a neat, organized collection of only the items you need the most, easily accessible and concise. But if you’re like many of us in content marketing, you don’t really have a toolkit. You have a whole workroom, and it’s a mess. There are tools everywhere:...
by Regina Neenan | May 13, 2014 | Lead Generation
Leads, leads, leads — what every marketer wants. But in order to generate leads, you have to understand them. And for being such a common element in marketing, a surprising number of people don’t know exactly what they are. What is a lead? The definition of a lead is...
