The content you create for your eNewsletter provides the foundation for all your content marketing efforts. Once your email newsletter is in place, you have a wealth of great information and content that you can strategically repurpose — often in bits and pieces — for weeks or longer into the future. Here’s how:

• Social media posts: Select an interesting fact, quote, statistic or specific highlight from one of your eNewsletter articles and post it on your social media platforms (e.g., Facebook, Twitter, LinkedIn).
• Blogs: If you have a company blog, be sure to repurpose your newsletter content in various blog posts. This doesn’t mean you must copy each article verbatim. One newsletter article can serve as a two- or three-part series for your blog, or a key idea from a newsletter article may generate jumping off points for additional discussion and engagement with blog readers.
• eFliers and lead-generation emails: Identify main concepts from your newsletter articles and create promotional materials that build around that central theme.

Once you get started, you’ll discover endless ways your newsletter content can be a springboard for all aspects of your content marketing.

What are some strategies you’ve perfected through social media campaigns for your business?