Digital marketing is an important part of nearly all industries, so it may come as a shock that more than half of all digital marketers don’t consider themselves highly proficient at their craft. And with so many conflicting opinions about the best methods of digital marketing, it’s no wonder that a September 2013 marketing survey and report published by Adobe found that

• 82% of all digital marketers have learned on the job and have no formal training in digital marketing,
• only 40% of digital marketers think their company’s marketing is truly effective,
• only 9% strongly agreed with the statement that they “know their digital marketing is working,” and
• 68% of respondents feel pressured to show more of a return on investment for their marketing spending.

And consider one more powerful statistic: 66% of all marketers think companies won’t succeed without a digital marketing approach.

Digital marketing is vital
The truth is, no company can afford to be blind to the importance of digital marketing. But if you don’t have the time to become a digital marketing professional (or even learn on the job, like the 82% of marketers cited in the study), there’s still a way to ensure that you can market effectively and get results: outsourcing.

Outsourcing your digital marketing to professionals allows you to be more confident in your marketing program’s success — and reports show you the tangible results of how the program is performing.

Proven Systems has the processes and marketing professionals in place to transform your digital marketing program from a source of stress into a marketing tool that improves communication with your customers and gets the results you need. Our team takes your expertise and converts it into informative, interesting content that increases engagement and interaction with your readers — which means more leads and less worrying.