You’re an expert in your field, but how do you convey that information to potential customers? You need to reach your readers in as many ways as possible so that you always remain top of mind when they experience a need that your company can fill. But what’s the best way to do that?

Well, that’s a trick question — because the best way is actually a lot of ways. That’s because multi-channel marketing is the most comprehensive path to displaying your expertise to the world. The Content Marketing Association insists that “providing content through just one platform is no longer enough,” and emphasizes that your Web presence must have “the ability to engage with customers at all levels.”

In order to achieve this, there are three main avenues through which your content needs to be reaching your audience:

1. eNewsletters — A newsletter gives you the ability to focus and time your content according to delivery dates.  Plus, it has the added benefit of being delivered directly to your readers’ inboxes, so they are constantly reminded of the value and expertise you contribute to your field.
2. Social Media — The average Internet user spends 23 hours a week online, and most of that time is spent checking social media websites like Facebook, Twitter, and YouTube. Using social media to your advantage means that for 23 hours a week, your content is going to be right in front of your consumers’ eyes.
3. Blogs — A blog is a great place to offer valuable, relevant content to your readers in bite-sized portions that you control. This keeps readers coming back for more, and has the added bonus of continually creating a stockpile of past posts that will bring in traffic through back links and search engines.

The most beneficial part of multi-channel marketing is the ability to repurpose content between all of your channels. This way, you can get double or triple the mileage out of any given piece, both saving time for your team and ensuring that more people get a chance to access your product.

Not sure where to start? The most effective avenue to pursue is the eNewsletter. According to the Direct Marketing Association’s annual response rate report, email by far has the highest return on investment — just over four times the ROI of direct mail.

Don’t let multi-channel marketing daunt you. Here at Proven Systems, we’ll take care of your content marketing needs, so you have time to focus on the most important part of marketing: running an exceptional business.

Is your company everywhere it needs to be? Multi-channel marketing is complex, but Proven Systems has the tools and expertise you need to get your content in front of customers and prospects. Tell us about your current B2B marketing challenges.