What’s your favorite viral video or post? Admit it, even though you work hard, there’s occasionally a moment when you run across something that catches you just right. You laugh, you cry, or you’re awestruck. What do you do? You pass it on, of course.

Everyone’s all abuzz about viral marketing, the seemingly organic spread of your messages, articles, or ads. But can it work for B2B? Should B2B companies implement a viral marketing component in their overall strategy?

In a word, yes.

Why? Because it works. Some simple concepts explain why viral marketing can benefit B2B companies.

1. It’s a personal connection. First and foremost, viral videos and ads work because individual people like them. You’re connecting with an individual. That’s obviously beneficial in the B2C realm, but the same principle is in play for business buyers. You’re still trying to engage with a single individual who can influence the purchase of your product or service.
2. Sharing is fun. People like to pass around the funny, valuable, or off-the-wall things they see. They’ll share links on their social networks, forward emails to colleagues, and discuss articles at cocktail parties. It’s cool to know about the latest thing. And when something is fun, cool, and shareable, it’s also memorable.
3. The source counts. People don’t like to feel they’re being targeted or “sold to.” Even in B2B. So if a colleague or friend shares an ad or article, the recipients are more likely to appreciate it because it came from someone they trust. Viral marketing is the new word-of-mouth, which has demonstrated time and time again to be one of the most effective ways to build rapport with a new client or prospect.

So get creative with your marketing. Make it “shareworthy,” and then encourage your readers and clients to pass it on. Viral marketing can work for your business. Give it a try.

Are you connecting with the people that need your product or service? The team at Proven Systems knows how to get the word out. Contact us.