FilingSuppliesOnline.com is the organization expert. As an authorized Smead office product dealer, FilingSuppliesOnline.com offers a vast array of filing supplies and computerized document tracking solutions for a business’s record-management needs.

An Internet-only enterprise, FilingSuppliesOnline.com relies heavily on electronic marketing to stay in front of current customers and generate new ones. Its online relationship-marketing tactics include Twitter, a company blog and, since October 2009, a monthly email newsletter produced and managed by Proven Systems.

The ultimate customer-retention tool
FilingSuppliesOnline.com launched its eNewsletter, Organizationally Speaking, primarily as a customer-retention tool. The company strives to create an ever-evolving, interactive relationship with its customers. Through its eNewsletter, FilingSuppliesOnline.com shares industry-specific organizational tips and how-to articles, highlights discounts and customer-loyalty promotions, and introduces products and their related applications.

The newsletter also offers readers a little entertainment. Its “Virtual Coffee Break” section includes a light-hearted and entertaining joke or story designed to give readers a short break from the everyday grind.

Most importantly, the eNewsletter provides frequent links that let readers easily find their way back to FilingSuppliesOnline.com’s website and ordering pages.

To outsource or not to outsource …
FilingSuppliesOnline.com management faced a tough decision regarding the production of its eNewsletter. According to David Johnston, FilingSuppliesOnline.com’s vice president and general manager, the company had doubts that an outsourced vendor could produce quality content in a timely manner.

Upon reviewing Proven Systems’ sample portfolio, conducting a phone interview with Proven Systems and exchanging multiple emails with Proven Systems’ production team, FilingSuppliesOnline.com felt Proven Systems was the clear choice for its outsourcing needs. Proven Systems was hired to design, write, manage and distribute Organizationally Speaking.

Proven Systems has been a collaborative and responsive partner with FilingSuppliesOnline.com, always seeking innovative ways to enhance email communication as a customer retention tool.