Q: With so much information and competition out there, it can be difficult to stand out from the crowd. What’s the best way to quickly connect with prospects?

A: Let your customers and prospects know there’s a person behind your business. Even though you’re on a professional playing field, at the end of the day, B2B marketers are still reaching out to people. When it comes to your content, don’t be afraid to get a little personal — being friendly and relatable goes a long way in winning over prospects.

People love a good story, so start by sharing the basics. Whether it was taking a risk, a family tradition, a hobby, or a tale of struggle, readers want to know how your business was started.

Once you’ve penned your unique tale, publish it in the right places. Include it in your newsletter, blog, and social media outlets.

And don’t stop there! Use these same venues to share the occasional photo, joke, or personal message. Humanizing your content will make it more appealing to prospects, and set you ahead of your faceless competition, fast.

Let us help you tell your story. Contact the professionals at Proven Systems at (800) 720-5398 or  info@provensystems.com to learn more.