A newsletter is a great tool to have in your marketing toolbox. It keeps you top-of-mind for your prospects. It informs clients and potential clients of new services and products. You can use your newsletter to promote an event or demonstrate your knowledge of industry trends and developments. A newsletter’s versatility makes it very valuable.

So, yes, a newsletter is one medium that completes a variety of tasks. But an effective newsletter isn’t a project that you can just slap together the night before you send it. If you want to see results, you need to perfect several critical elements:

• Aesthetic design
• Results-oriented headlines
• Valuable, well-written articles
• Interactive elements, like videos and white paper downloads
• Sending and tracking platform

Suddenly, an email newsletter sounds like a lot of work … more work than you have time for. In addition, you may not have the resources or interest to understand all of the ins and outs of email deliverability. And deliverability is a crucial but complex component of email newsletters — if your email gets hung up in junk mail, then no one will see it.

Anything worth doing is worth doing right. That’s where the team at Proven Systems comes in. We take care of all aspects of your newsletter, from researching topics to sending and tracking. And we don’t use a cookie-cutter approach, trying to cram your message and unique branding into an existing template. Each newsletter is customized for your needs. We work with you, as an extension of your marketing team.

Your company’s newsletter can be a painless project if you work with the right people. At Proven Systems, we’ve been producing email newsletters for more than a decade for all types of industries, from telecommunications to logistics to software to health services. And we don’t simply produce your newsletter: We write it. We design it. We send it. We track it. You simply review the content and provide approvals, and then your newsletter project is done, with only minimal effort on your part.

Start the new year by tackling a project you’ve been putting off. Let 2013 be the year you begin your email newsletter campaign — it’s going to be a great year!