Not so long ago in the B2B sales world, a company’s sales staff “dialed for dollars,” meaning much of the company’s revenue depended upon its sales force tenaciously cold calling to generate leads and eventual sales.

Put the phone down
Today, cold calling is about as common among salespeople and prospects as a rotary-dial telephone. Instead, most initial contacts come through a company’s website. Since the company website is the modern-day lead-generating engine, it makes sense to focus on strategies and tactics that significantly boost web conversions.

As defined in Proven Systems’ latest white paper, 7 Ways to Double Web Conversions in 30 Days, a web conversion is when a visitor to a website takes the action the designer suggests — downloading a white paper, subscribing to an eNewsletter, requesting a demo, watching a video. When a prospect takes the desired action on a company’s website, the prospect or lead has entered the company’s sales funnel. Once in the funnel, the sales staff can now go to work to convert that lead to a paying customer.

Written by Marc Dube, Proven Systems president and founder, 7 Ways to Double Web Conversions in 30 Days reveals seven simple ways that companies can quickly and efficiently increase their web-conversion rates. For example, where you place your online offer and the specific information you ask for from those signing up can dramatically affect your web-conversion success.

Small changes, big results
By understanding and implementing the seven tips highlighted in this easy-to-read white paper, companies can transform their website’s role as a lead-generation tool. And they can do so with a relatively small investment of company resources.

The simplest way to get started is to simply download the white paper. Your name and email address is all that’s required to gain access to the valuable report.