The 2012 blogging numbers are in: 60 percent of businesses have a company blog. Awesome. An astonishing 65 percent haven’t updated theirs in a year. Yikes. Ghost blogs. You can almost hear the readers clicking away from those sites.

Are you part of the 65 percent? If so, it’s OK. You have a lot of company. You’re still moving in the right direction. You already took the first step: setting up your blog. You recognize the value of a blog. It’s a pillar of your content marketing. An up-to-date blog informs current clients, nurtures prospects, and generates leads. Your blog will lift you up as a thought leader, providing insight and expertise in industry discussions.

Those are the results you’re looking for. But every week, you’re stuck staring at a blank screen, wondering how to write yet another blog post. Often, something more pressing comes up (like cat videos!) and your blog gets pushed back another week, another month.

We understand. It happens to everyone. But you can turn it around. Now is the time to take charge of your blog. Get the most from it!

Find inspiration for your blog in a number of ways:

• Scour your industry’s news for a statistic or new development.
• Keep a file of ideas as they come up to access when it’s writing time.
• Use content from your email newsletter to get the ball rolling.
• Get ideas from sales staff, too. They are asked questions all the time.

If these don’t work, hire a third party to develop your blog content. That task will be off of your already lengthy to do list, and the blog will be professionally written, on time, and up to your standards.

Proven Systems can write your weekly blog posts for you in a way that reflects your company’s goals and branding. Contact us for more information.