Is your company still on the fence about joining the blogosphere? Consider this statistic: B2B companies with blogs generate 67 percent more leads per month on average than non-blogging firms.

If this stat motivates you to launch a company blog, keep these best practices in mind:

1. Keep your blog active: There’s a difference between hosting a blog and hosting a blog community. A blog won’t do much for you if it doesn’t have any readers, and it can’t have readers if it doesn’t have any content!

   According to blogger and author Jeffrey L. Cohen, “Once you decide to start a business blog, the pressure to publish is on. The way to develop good habits and readers is to set a schedule and stick to it.”

   A February 2012 survey by HubSpot found that 60 percent of respondents with corporate blogs said they post to their blog weekly. Such frequency, if maintained, helps your blog attract readers and eventually a community of followers.

2. Post great content: Make sure your blog content is relevant and valuable to your audience. Solid subject matter will keep readers coming back and encourage them to interact or subscribe to your posts. As with all content, blog articles should engage, educate, and/or entertain readers.

   Cohen says, “Build regular readerships, and potential customers, by providing quality educational content that helps your readers in their business. The more you can educate them, the better prepared they will be if they become a prospect for your products or services.”

Whether your company is new to the blogosphere or you’re a veteran blogger wanting to increase your blog’s presence and lead-generation capabilities, posting frequency and quality of content are two factors that will help or hinder your results.