by Regina Neenan | Jun 10, 2015 | Uncategorized
In its early days, search engine optimization just meant cramming as many keywords into your website or article page as possible. But as engine crawlers have become more sophisticated, and website visitors more internet savvy, it has become a weak and undesirable...
by Regina Neenan | Jun 1, 2015 | Content Marketing
Have you ever sat down with your editorial calendar without a single idea to stick in there? Done that. Covered this. Beat that topic into the ground … At times, it feels impossible to find new angles for your marketing! Every content marketer has faced this...
by Regina Neenan | May 17, 2015 | B2B Marketing
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes of its...
by Regina Neenan | May 4, 2015 | Content Marketing
When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing...
by Regina Neenan | Apr 26, 2015 | Content Marketing
Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied your contact information in...
by Regina Neenan | Apr 11, 2015 | B2B Blog
So your business has a blog. You post content on it fairly regularly. You may even be starting to see results trickling in! But is it enough to only post your blog to one place and hope that it will be found? Even though the mere presence of a blog can provide your...
by Regina Neenan | Mar 20, 2015 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general data that doesn’t actually tell you anything about your site’s visitors or what they’re really...
by Regina Neenan | Mar 6, 2015 | Case Study
How do you close a sale? For Pro Sports MVP Entertainment & Promotions, a full-service marketing firm that provides sports and entertainment personalities for events and promotions, the key is providing the best customer service possible — even before a prospect...
by Regina Neenan | Mar 4, 2015 | Content Marketing
Content repurposing is hot right now, especially in the B2B sphere. And it’s easy to see why it’s so appealing: Repurposing allows you to reach more customers in different ways and get more mileage out of the content you create. And according to a Business2Community...
by Regina Neenan | Feb 27, 2015 | Content Marketing
The benefits of having a business blog or eNewsletter are nearly endless — but trying to write and coordinate all that content can be overwhelming. Writer’s block is the kryptonite of content marketing. Sometimes, no matter how great your intentions are to get...
