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Dawn Cyr, Content Manager
One key component of every successful eNewsletter is quality content. As Content Manager, Dawn Cyr oversees the content development of each Proven Systems eNewsletter. To ensure that content is relevant and meaningful, Dawn must gain an intimate knowledge of each Proven Systems client and learn the intricacies of the client’s products, services and targeted message. She draws upon her extensive technical writing background to research article topics, conduct interviews with key sources, assign articles to the appropriate Proven Systems writer and coordinate writing timelines to ensure all deadlines are met.
This balancing act is one Dawn has progressively honed throughout her 15-year career in editorial management. While working toward her Master of Arts degree in Communication Development at Colorado State University, Dawn taught undergraduate English courses and developed a love for helping others refine their writing skills. Upon completing her degree, she pursued this passion by joining the editorial staff of publishing giant Duke Communications (later Penton Technology Media). During her 12 years with Penton, Dawn worked her way up from editorial assistant to senior editor, managing writers and the technical content creation for major technology publications like Windows IT Pro Magazine and SQL Server Magazine. Joining Proven Systems in 2008, Dawn brought with her a wealth of experience managing writers and translating highly technical concepts into simple and direct content.
Outside her role at Proven Systems, Dawn “stays far away from the computer” and delights in cooking, gardening, reading, knitting, being a wife to her history-buff husband and mom to their active 10-year-old daughter. Raised in Colorado’s western slope town of Montrose, Dawn now lives in Loveland and has proudly called northern Colorado home since 1985.
Dawn’s outlook on what makes Proven Systems so unique: “Proven Systems is truly dedicated to and invested in the success of its clients. We want each client’s newsletter to be a success, its company to be a success and its customers to be a success. We strive for that success by putting a lot of energy, skill and work into what we do for our clients.”
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"Proven Systems did a great job, ensuring we got our newsletter produced. Not only did I receive great feedback from senior management, it was very well received by our readers."
KePRO
Joanne Benteler
Director of PR -
“The response is almost instantaneous. There’s not much lag time between when the eFlier is sent and when leads come in. And we get spikes in our website traffic every time an eFlier or the eNewsletter goes out.”
Professional Health Services
Mike Kleinman
President -
“Our eFliers are lead generators.”
Professional Health Services
Mike Kleinman
President -
"We received 4 leads the first day that our newsletter was sent! It looks better than it ever has, the articles have been extremely well received by our readers, and Proven Systems made the entire process so painless for me!"
Signs Plus
Kim Clark
Marketing Director -
Nice job! You guys are true pros at communicating the essence of what we do in an easily readable and entertaining fashion. And it’s so nice to read someone else’s fresh words rather than the same ol’ ones we’ve used for 20 years to talk about this stuff
Capital Quest
Shelley Watson -
"The newsletter is probably the most important marketing tool we have today."
Colorado Time Systems
Anita Sayed
President and CEO -
“The Proven Systems' team manages everything from start to finish for us. Their writing is superb, their ability to manage our list is key.”
tw telecom
Lisa Nasseth
Senior Manager – Channel Marketing -
“We get a lot of feedback from customers and prospects praising the content of the eNewsletter and noting how useful it is to them. We have managed to organically grow our distribution list from 20,000 to more than 50,000!"
tw telecom
Lisa Nasseth
Senior Manager – Channel Marketing -
"We know that when you need a job done, whether its jet interior design, custom painting, or mechanical servicing, you call in an expert. We discovered, through a referral, that when you need an expert in newsletter marketing, you call Proven Systems."
L & L International
Marc Yahr,
Vice President of Sales -
“Proven Systems is unbelievably easy to work with. After the first two issues, they [Proven Systems] knew more about what I want in the newsletter, as far as content, than I do. Sometimes the ‘creative’ companies are very hard to work with. It’s really nice not to have to fight to get the type of copy and articles I want.”
Rackmount Solutions
Deborah Petty
President -
In today’s economy we are all challenged to do more with less. As a business partner, Proven Systems provides valuable insight, recommendations and research that provides for a polished, well thought-out newsletter that allows me to concentrate on our core business.”
nVision Global
Keith Snavely
Senior Vice President of Global Sales and Marketing -
"Our sales reps have new tools to use on their sales calls ... and our high-level executive customers are more engaged with Corporate Express every time they see a new issue."
Corporate Express
Fred Garlington
Marketing Program Specialist -
"Our eNewsletter, The Scope, is a great way for us to share industry news, company news, technology innovations and more with a large audience."
Comm-Works
Melissa Taney
Marketing Communications Manager -
"For the past ten years, I have been trying to publish an eNewsletter ... then I received information on Proven Systems and decided to try their services. Within 60 days of hiring them, our eNewsletter was completed and sent."
Rosenberg & Parker
Chad Rosenberg
President -
"We've gotten some good leads from the website as a response to the newsletter."
W.J. Whatley Inc.
Deb Lewis
Marketing
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